How Lego Became The Apple Of Toys | Fast Company | Business Innovation

0 Posted by - 2015-01-10 - Read

Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade’s worth of research into the ways children play.

External link